Founder and Design Director
Founder and Design Director of XIAOOU Office, Brand Design Partner of Snowball Tribe, and graduate of Interior Design Training at Politecnico di Milano. He served as a final jury member for the 2025 FRAME AWARDS.
He hopes to present more design projects with cultural depth and personalized expression through XIAOOU Office.
XIAOOU Office was established in Chengdu in 2020 and is deeply involved in spatial design.
The office specializes in the regeneration and growth of materials and configurations. In 2026, XIAOOU Office established a Hong Kong branch and planned branches in Shenzhen and Xi'an to meet the needs of brand projects. Beyond creative outcomes, the office builds complete events and safeguards delivery.
The office was founded in Chengdu with a team of three.
Took on our first commissioned project: the inaugural KUDDO store in Shenzhen.
Received a number of emerging national and Asian design awards; the office began to define its strategic direction.
By year-end, the team grew to ten members.
Designed the first store of Beijing-based brand Spring Patio in Taikoo Li Sanlitun, Beijing.
Partnered with chain F&B brands in Shenzhen, serving as a key partner in the early-to-mid growth of MICANG and Molly Tea.
By year-end, the team grew to sixteen members.
Continued work on the sixth-generation spatial identity and standards for GOOD ME and led the ninth-generation spatial identity and standards for Mixue Ice Cream & Tea, as well as the Linli 3.0 spatial identity and standards. During the same period, we also served numerous other Top 20 Chinese beverage brands on shorter-term engagements.
To strengthen material research and accommodate growth, the office moved into a new 700 m² office and expanded to 25 people. We also refreshed our market strategy: continuing to deepen our focus on F&B and retail while bringing commercial thinking into high-end real estate, large-scale commercial showroom, and commercial complex renovation projects.
Founded Snowball Tribe, formally establishing a brand design team that, in addition to supporting spatial design, independently undertakes strategy work.
In partnership with Nanjing Xiandao Yifan Group, launched the Niaoting (鸟庭) and Chun Lang concepts. We made a focused push into retail, completing the Shanhai brand identity for Mengjinyuan, the Q-Flavorful series, and DAQIANLOFT.
By mid-year, the team expanded to 37 members.
